The 70's - A wild and weird decade for fashion and for society. It's time for a giveaway (or 3) to celebrate some blog milestones and I have decided to highlight this decade. 2 years of blogging - past that in February. 100 posts, past that two weeks ago. 200 followers, past that earlier this year. Wonderful new friends, lots! Meetups, several that have lasted way longer than anticipated while we talked about all things sewing and life.
First giveaway is a Simplicity Sewing book, published in 1972. What else could it be with this freaky image on the cover. Surreal, no? Obviously they were playing with photo editing back then, check out her ring finger morphing into the yellow scissors. Could you imagine a book with this image on the store shelf today? Despite the fun/crazy cover, it is 256 pages of totally useful sewing info. I think these old books were less concerned with the look and style of the pages, and more inclined to cram the publications full of every possible fact. Zippers, sleeves, collars, tailoring, fitting (including pants) buttonholes, stitches, pockets, pressing, and creative extras including embroidery and crochet. Some of my favorite chapter titles:"Bias? On Grain? We'll explain" "A Shirtdress, No less" "Press now - or pay later" sounds ominous but helpful.
If you are wondering what a 70's interior looks like, they include this dreamy sewing room.
Perhaps the yellow walls plus print linoleum are a bit much, but the amount of storage and light are great, I could use this space in a heartbeat. Plus with that wall phone you can talk and sew :)
Because it is a Simplicity book, they are in the business of selling sewing patterns and it includes a few color pages of garments. Strangely they do not include pattern numbers but I suppose at the time you could run to the pattern book to find the #. They also mention the Simplicity Fashion News, a free publication you could get at the store. Does anyone else remember these? I do, they were mini-magazine type booklets with the latest patterns made up, a marketing tool that my 12 year old self would bring home and study for inspiration.
The fashions, once more proving my point that everything comes around again.
Color blocking, so popular now. Little red dress, bias cut, timeless.
Structured neckline and hot brights, love it. Asian influence - see Burda Feb 2012 issue.
Striped knit T-shirt - wardrobe staple. Pants with interesting pockets, check out my pal Shams.
The outfit on the right is tragic
but the denim skirt on the left is cute, current and would fit right in my wardrobe.
Some things should stay out of style, Crocheted Vests I am talking to you!
Pages of how-to sewing instruction with very clear photos.
Now you want to make your own 70's style outfit and need to get your hands on this book, right?
Leave a comment to be entered in a drawing for this book and check back during week for two more 70's inspired giveaways. I will have a separate blog post and drawing for each item and announce all the winners at the beginning of next week. This book is awesome, I know, but as they say on the late night infomercials, there's more! A pattern giveaway, a secret something from my sewing machine, and a look at a couple of (let's call them vintage, not old) photos of me wearing my creations from the decade. And if you were sewing in the 70's I would love to hear about it.
Are you feeling Groovy? Far out! Right on! Happy Sewing, Beth